Present at the Demain le Sport festival on Thursday, the president of the Professional Football League Vincent Labrune presented his project for the development of Ligue 1. Ambitious, the French leader sent a particular message to European clubs.
Vincent Labrune presented his ideas for Ligue 1.
The president of the Professional Football League, Vincent Labrune, does not lack ambition for the development of Ligue 1. With the assumed desire to return on the podium European championships, the French manager wishes to transform his product at all levels.
And to generate income, the former head of Olympique de Marseille wants, initially, to develop the L1 in terms of television rights.
A project with a name change?
Barely recovered from the Mediapro fiasco and quite satisfied with the collaboration with Amazon, French football is counting on the appearance of GAFA (Google, Apple, Facebook and Amazon) to progress economically during the next auction in autumn 2023. However, in the face of this challenge, Labrune has planned a real change in the treatment of L1. Without neglecting our historical fan base, we must also conquer new categories of fans, consumers and partners. We must promote a different show, which not only talks about football but must go towards the mix between sport and entertainment. As modern as it is innovative in its treatment. (…) We must orchestrate a broader and more captivating narrative that is no longer limited to parties. Ligue 1 must be told in another way with new television experiencesLabrune explained for this Thursday’s Demain Le Sport festival.
With this idea in mind, and to start afresh on a solid basis, the 51-year-old even realized a secret: Ligue 1 could change its name. We need to develop a culture of entertainment around our flagship brand, Ligue 1, a brand that will undoubtedly have to be dusted off and rebranded as part of this project. Change the brand name? Yes, it is a reflection that we are obliged to have in the framework of a totally new project. A name ? We open a reflectionHe confessed.
Europe a problem vital
But, unsurprisingly, the development of the L1 cannot happen without better international exposure, and in particular on the European scene. And for that, Labrune counts on the French clubs, whose results they’re not particularly bright right nowin order to keep France in the Top 5 of the UEFA ranking for this fiscal year 2022-2023. The 2022-2023 season is the last at European level that is taken into account for the European cycle. It is imperative that France maintain its 5th place in Europe in order to benefit from 4 qualifying places in the Champions League. It is vital if we want our professional football to exist at a high level. It’s more international visibility, more revenue from UEFA, more general revenue mechanically and bigger investors.stressed the native of Orleans.
For to motivate teams, the head of the LFP has also made a decisive decision: all international rights will be transferred to European teams based on the performance achieved. Such an election is the first in Europe and will be effective from next season. It will create very strong ‘incentives’ for our European clubs and stimulate a renewed competitiveness at national level to motivate a certain number of clubs to try to qualify for the European Cup in order to capture this new source of income. We must give strength to our European clubs. There is no example of a league that has grown internationally without a great European performancehe said.
An image to restore
A plan therefore with two aspects: to create a more interesting product for the general public and to recover competitiveness in Europe. A clear vision of the LFP, which wants to recover the image of the L1. And to achieve very ambitious goals, Labrune also needs to solve the problems related to violence in French stadiums. Before concluding, because it is important, this entire global image project will obviously go through the end of violence in our stadiums. We must all collectively be able to get these hooligans and criminals out of our precincts. Make our stadiums happy, festive and convivial. Obviously, we must continue our substantive work against racism, anti-Semitism and homophobia. We must all get involved in this virtuous approach, the State, the clubs, the League and the Fd, concluded the president of the tricolor organization. A precise roadmap, but one that represents a real challenge.
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