The use of the Internet has Affected the Clients; How?

Benazir Marjan intends to use her business knowledge in the practical field through this article.

The use of the Internet has Affected the Clients; How?

Technological progress and the increasing accessibility of the Internet cause significant changes in consumer behavior. This is the 21st century, a dynamic business world. This age has brought us millions of blessings through modern technology and devices. This is the era, where business has flourished at full speed, creating thousands of opportunities for candidates by opening a golden age all over the world. The world is right within our hand where we can communicate at all times with anyone who is anywhere in the world. All of this has caused massive changes in our thoughts and behavior as well. People have to adjust everything over time. Internet is one of the best gifts of this century. Communication became very fast and easy due to the superior speed of the Internet. Online businesses are becoming popular due to the quality of the Internet. People have more opportunities to earn money even if they stay away from home. So I think we’re a very lucky generation where each and every shot is waiting for us.

The use of the Internet has influenced and affected customers in many ways. Some of them are given below:

1. The Internet has given customers a greater ability to easily initiate contact with the company to learn about its products or buy them without leaving home. It caused ease in the client to buy products from home. It also saves time from leaving home. Especially mothers with very young children get this opportunity as a blessing in their life. When my baby was very young, I felt precious with this online shopping pattern that made my journey through motherhood really easier.

2. By seeing positive and negative reviews, consumers are greatly influenced. Therefore, digital marketing empowers customers, offers them personalized experiences, helps brands build transparent and stronger relationships with them. Thus, digital marketing greatly motivates consumer purchases.

3. Customers can easily compare products from page to page and select the best option for them. This made shopping much easier for them than before.

4. As Internet-based shopping is easier, therefore; In some cases, people do not judge properly and make mistakes, buy wrong products and lose money. They should be more careful with the selection of the websites.

5. Sometimes customers have to pay more when shopping online. in some cases, they do not understand that they are paying more. In this way they are also losing money.

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6. In most cases, we promote the page of our relatives and friends, where there is less chance of misleading information; therefore, customers get good products and rely on Internet-based shopping.

7. Nowadays people are very career oriented, focused and extremely busy with their life where they feel very happy to do their shopping online. In fact, most of the working women order their groceries and other things that the family needs on different popular websites. This really helps working women to support their family.

8. Also, in some cases, customers get addicted to online shopping without any need. In this case, they are misusing their money, saving less than before. This fact is like a threat to customers.

9. For rich people, it really offers a new lifestyle with a feeling of prestige. Every time they want to eat something, they can order online and the delivery man calls them within a certain time interval to have the food.

10. Clients become inactive over time. Since they only get the produce, food, etc. wanted when they want it, a trend is being created that they can get anything whenever they want. This kind of trend is not very positive for our young generation. Because they need to survive their life on their own over time. If they get the things very easily, it can also ruin their future which is a threat for their times to come.

11. Due to the ease of purchase, more competition is created between people, which leads to unnecessary purchases for customers. In some cases they failed to meet their monthly budget. Middle class families are suffering from this consequence.

With technological advances, the market has seen a tremendous change in consumer behavior. Due to the advent of information technology, consumer behavior seems to be more influenced by smartphones and tablets with Internet access. Technology has literally put the power in the hands of the consumer.

Customer behavior is a vital concern in the business world. Vendors generate profit where customers spend to purchase products and services. Sometimes customer behavior is good for sellers; again, sometimes their behavior can become controversial for themselves. No matter how many blessings the internet has brought us, still, customers should inspect properly before purchasing anything from any page as per their budget and affordability. This is how we could take advantage of the best means of modern technology, devices and the Internet and it will be worth using.

This content is accurate and true to the best of the author’s knowledge and is not intended to be a substitute for formal, individualized advice from a qualified professional.

© 2022 Benazir Marjan

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